News
Web-to-Print Solutions
As an outsource provider, Vision Marketing Communications has developed tools and technology that allows our clients to take advantage of high speed, high quality digital printing and distribution services that increase the effectiveness of marketing programs. A Web-to-Print document digital print solution will provide you with access to personalize and digitally print your marketing materials. The solution supports a wide variety of document types and delivery options, including items such as: event invitations, form packages, individual and team biographies, postcards, newsletters, brochures, announcement cards and product fact sheets. The Vision Marketing Communications Web-to-Print solution is easy to implement and can be developed usually in 30 days or less at a fraction of the cost of an internal program. The tremendous flexibility, rapid implementation and quality of output will help you immediately reduce costs associated with printing and distribution. The following case studies and white papers are reference tools to assist you in developing your marketing communications and print strategy.

Please click the image to download your PDF file. TOP OF PAGE

On Demand Digital Printing and Fulfillment
Over the past decade, changes in technology, buyers’ demands and expectations of print services providers are evolving rapidly. Organizations are moving from printing large quantities of offset documents and warehousing to smaller just in time digitally printed documents. This shift has been powered by not only increased cost justifications due to obsolescence, cash flow and inventory costs, but the increased possibility of marketing to customers on a more one to one basis. Although cost is still a very important metric of consideration, many are looking for more effective, multi-channel ways to communicate with their prospects and existing customers. This evolution is fundamentally changing the method of production for the traditional commercial printing market.

During this time, Vision Marketing Communications has developed tools and technology that allows our clients to take advantage of high speed, high quality digital printing and distribution services in their quest to increase effectiveness and reduce costs associated with printing and distribution. Utilizing these services can help you reduce costs, get to market faster, improve customer service and communicate on a multi-level basis with your customers. The following case studies and white papers are reference tools that discuss how digital print on demand can assist you in your marketing efforts.

Please click the image to download your PDF file. TOP OF PAGE

Industry Trends in Document Communication
The increased use of color, personalized marketing, including TransPromo, and data integration with web-to-print programs are now driving new requirements in document composition, finishing and distribution. The industry discussion around TransPromo has highlighted the value that documents provide. This combination of transactional data with a relevant message all packaged up in an envelope or on the customer’s secure webpage is ideal in today’s market.

On-Demand or web enabled programs that provide capabilities for end users are designed to make it easy for them to manage variable message content in document templates while also ensuring brand and compliance control. Business users log in via a web browser to manage document content, compose and revise messages, define message rules, set date-range triggers and send revised content through approval workflows — all on-demand and as needed. Integrated change tracking provides version management and a complete audit trail. Bridging the gap to production with automated web-based workflows ensures that necessary changes are approved and implemented quickly. As soon as revised messages are approved, they are released to production.

As organizations develop their customer communication or document strategies, they are now trying to detail current applications and consider initiatives to improve accuracy of delivery to the customers or end users by developing tracking mechanisms. The tracking and examination accounts for the full life cycle of the customer's communication with the company, from the initial touch point, initial mailings (kits, policies, applications, prospectuses, statements), ongoing communication (transactional mailings, statements, legal requirements) and other business rule-based communications. The following case studies and white papers are reference tools that talk about a variety of emerging industry trends, marketers are incorporating into their process for communicating with their customers.

Please click the image to download your PDF file. TOP OF PAGE